DIGITAL & ANALYTICS
PORTFOLIO
SOTIRIS
BARATSAS
Data Science & Analytics Projects
Click on a project to learn more
Predicting Blog comments using Machine Learning
PySpark - Random Forest - Gradient Boosting
House Prices: Advanced Regression Techniques
Kaggle Competition - Machine Learning, Stacking, Ensemble
Learn more
❞
Aristotle
We are what we repeatedly do.
Excellence, then, is not an act, it's a habit.
Credentials
MBA Candidate (class of 2024)
Harvard Business School
MSc in Business Analytics
Athens University of Economics and Business
BSc in Accounting & Finance
Athens University of Economics and Business
Digital Talents Academy
by Google
International Visitor Leadership Program Alumnus
of the US State Department
Impact Officer of the Global Shapers
of the World Economic Forum
Google Ads Certified
Trained by Google
Climate Reality Leader
Trained by Al Gore
Design Thinking Workshop
IE Business School Madrid
Innovation Day 2015 Winner
at Coca-Cola HBC
Winner of the Social Impact Award 2015
by the Impact Hub Athens
Basic Coaching Skills
EMCC accredited
Basic Level of Business NLP
NLP in Crete
Inbound Sales Certified
by Hubspot
Facebook Blueprint Certified
by Facebook
Member of Nissan Generation N
Generation of changemakers
Recommendations
What people I've worked with, say about me!
Leonardo Viapiana
Application Consultant @ TXT e-solutions
I have been working with Sotiris during the last months and I can proudly say that he is one of the most creative people I have ever met. He is brilliant, always ready for the change and a -not common- thinker. Apart from his great design skills he has a fine taste that allows him to always work effectively and differently from others. Every time I asked for something, he has always surprised me.
I recommend him because of his great professionalism, high commitment and effective lateral thinking.Gordon Ching
Chief Digital Officer @ AIESEC International
Working with Sotiris is always a pleasure. He is a creative individual who is committed to delivering excellence. Having worked with him as his team leader, he is always proactively working with me to rethink and ideate great initiatives to move our organization forward. One of his core strengths was the ability to learn fast, understand abstract concepts and bring them into something more practical and turn it into an executable action plan with the team.
Nikos Katsiantonis
Business Development Manager @ 100mentors.com
Working with Sotiris was a great experience. He manages to work hard, support his teammates and achieve his goals at the same time. He is definetely a teamplayer and his passion for impact is unique. Moreover, he is one of the most creative persons I've ever met and he comes up with brilliant ideas to increase the organisation effectiveness all the time.
Brian Barjami
Finance @ General Electric (GE)
Besides being a joy to work with, Sotiris is a take-charge person who is able to present creative ideas and communicate the benefits. He has successfully developed several marketing plans for AIESEC that have resulted in the clarity of the organization and increased revenue. In addition to being an asset to our marketing efforts, Sotiris was also extraordinarily helpful in other areas of the organization. In addition to presenting effective sessions for empowering our members, Sotiris assumed a leadership role in our meetings, inspiring and motivating the members of our committee .
What I can do
Marketing Strategist
More than €88.000 in directly attributed revenue.
I'm on a mission to help brand become more relevant and integrated into people’s everyday lives. Believing there’s an art & science behind great marketing, I bring together my expertise in Social Media Marketing, Inbound Marketing, Events Planning, Public Relations and Marketing Automation, to provide exceptional brand experiences that evoke strong emotions and lead to action.
Trainer
Trained more than 2000 people and 130 training hours.
I design and deliver exceptional training experiences for people who want to become "All-Stars" of their professional environment. Subjects include: Presentation Skills, Project Management, Creativity, Design Thinking, Digital Marketing, Business Strategy, Career Strategy, Leadership, and more.
Project Manager
€13000 in funding and more than 57000 people impacted.
I have an extensive experience managing projects in the fields of FMCG, Education, Event Management, Youth Employment, Consulting, Internship Programs and Youth Surveys.
Public Speaker
Spoken in 49 events, in audiences of 20-250 people.
I speak publicly about entrepreneurship, startups, youth employment, youth initiative, career paths, education, personal growth, mindsets, and more. First thing I think about is "How can I best serve my audience and make this a memorable experience?".
My journey so far
Think results.
Success Academy
Co-Founder & Program Manager
Success Academy is an award-winning project-based learning program for senior year students and graduates in Greece, that bridges the skills gap between formal education and employment.
- 90% of the participants achieve their professional goal (full-time job, internship, post-grad studies, etc) within 3 months of the end of the program
- 120 participants in the last year
- more than 45 companies in Greece have hired Success Academy Alumni
Success Academy has been awarded:
- Social Impact Award 2015 in Greece
- Angelopoulos CGI U Fellowship 2016
- HR Awards 2016
- "Nissan Generation N" 2016
Coca-Cola HBC
Digital Marketing & Sponsorships, Water Category
Within my Digital Marketing role, I was trusted to:
- Optimize Avra's digital channels and create new projects to improve brand visibility and audience engagement
- Coordinate with 3 agencies to produce and distribute the content of Avra's facebook page and Youtube channel
- Write or Approve all brand manifestations, social media communication and press releases related to Avra Water
- Track content delivery and key metrics on our web platforms
Within my Sponsorships role, I was trusted to:- Negotiate with athletic event organizers to ensure the optimal visibility of Avra and Coca-Cola HBC
- Organize the on-site activations for the Avra product range
- Track Press Releases and mentions of the sponsorships
- Build the Avra Running Team and support its participation in various events
- Ensure, produce and deliver visual content for use by Avra and Coca-Cola HBC
Easyseminars.gr
Project Manager
In charge of designing educational experiences for the most in-demand skills of today’s market, enabling professionals and companies to compete in an increasingly complex economy.
- More than 350 participants
- 95% customer satisfaction
International Visitor Leadership Program
of the USA State Department
I was invited by the US State Department and the US Embassy in Athens to participate in the International Visitor Leadership Program.
The International Visitor Leadership Program (IVLP) is organised by the US Department of State and sponsors current or emerging leaders to visit the USA, gain knowledge in their respective fields and build stronger ties with the USA. The participants of IVLP include more than 335 current or former Chiefs of State or Heads of Government.
There is no application for IVLP. Participants are nominated and selected annually by the staff at U.S. Embassies around the world.YouthSpeak Survey & YouthSpeak Forum
Digital Marketing Team
Key projects include:
- Designing content for Global Platforms and website
- Adapting the external relations strategy to leverage our insights and the YouthSpeak platform to generate better results
- Planning and executing global Social Media Campaigns for an audience of 126 countries and territories, aimed to invigorate the essence of our brand
- Developing YouthSpeak, a powerful global youth movement used as an instrument to influence decision-makers to act upon the issues young people care about
- Improving user experience in AIESEC.org
- Improving conversion on social media platforms and online assets
AIESEC in Athens
Chief Marketing Officer & VP Marketing
Executive Board Member responsible for:
- Managing the positioning and communication strategy of the master-brand and 3 main sub-brands
- Establishing strategic partnerships with local media and university and managing existing relations with university services, professors and organisations
- Training, mentoring, coaching and tracking of 4 Teams and 4 Managers
- Adjusting national strategies to local reality
- Goal Setting, Tracking and evaluation of the strategies
- Sector-related projects management such as Funding from the University, Internship Recognition, etc
The Blog
Thoughts on Marketing, Leadership, Startups, Innovation and Personal Development.
There are no published blog posts yet.Drop Me a Line
Let's grab a cup of coffee and collaborate!
Stories & Updates
Sign up for occasional stories and updates!
Sotiris Baratsas © 2022. All rights reserved.